Additionally, developers should consider offering attractive discounts and promotions to stimulate player buying behavior.
The findings highlight the importance of enhancing the social aspects of the game, such as fostering player interactions and creating a sense of community. Among these, social value emerges as the strongest motivator, followed closely by conditional value, emotional value, functional value, and monetary value. After data collection, a thematic analysis approach was used to analyze the data.Ĭonclusion: This study reveals that Chinese players in the P2W game Diablo: Immortal are motivated to purchase virtual items based on five key themes: functional value, social value, emotional value, conditional value, and monetary value. Convenience sampling and snowball sampling were conducted through friends close to the author, and 8 respondents were selected who met the research criteria. Method: In the method section, the article uses a qualitative research method to conduct semi-structured interviews. Purpose: The objective of this study is to use the TCV framework to explore in depth the purchase motivations of Chinese players in the P2W game Diablo Immortal and to find out what factors have the greatest impact on the purchase of virtual items within this game. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. 2023 (English) Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits Student thesis Abstract īackground: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money.
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